How often do you take advantage of FREE Press Release Distribution Services as a Marketing Strategy? Unfortunately, many small business owners overlook the power of the FREE Press Release Distribution Services.
Writing a press release will help increase your link popularity, which is extremely helpful to any serious search engine optimization strategy. This is true because free press release distribution centers will typically allow you to identify some keywords for your press release. Increased link popularity will also drive more traffic to your website in addition to the favorable page ranking you’ll see through the SEO results. (more…)
Filed under Marketing, Small Business Marketing
How often do you take advantage of Press Releases as a Marketing Strategy? A PR marketing strategy can be an important part of your overall marketing efforts for your business. Unfortunately, however, many small business owners overlook the power of the press release.
When you write a great press release, positioned properly, announcing a new service, new products, or a new direction, the better your chances that a reporter, news website, or other media representative will pick it up and run a story on you or your business. (more…)
Filed under Marketing, Small Business Marketing
Article marketing can increase your business prospects, publicity, and profits. Writing compelling “how to” articles will educate and inform your target market, transforming you into a trusted source of information.
It’s a powerful method of transforming yourself from a relative unknown to an expert in your field virtually overnight. (more…)
Filed under Marketing, Small Business Marketing
Article marketing can increase your business prospects, publicity, and profits. Writing compelling “how to” articles will educate and inform your target market, transforming you into a trusted source of information.
It’s a powerful method of transforming yourself from a relative unknown to an expert in your field virtually overnight. (more…)
Filed under Marketing, Small Business Marketing
Your goal is to build a high traffic, high ranking and profitable website. A website is more than a brochure. Decide the goal of your website, i.e., selling your services, selling products, lead generation, etc.
10 Tips for Building a Successful Website
1] Focus on the problems of your niche target market: When visitors come to your website, you want them to tune into Radio Station WIIFM (What’s In It For Me). The web copy content should be benefits-oriented. Focus on the benefits of working with you. Many websites focus on the features. Have a strong Call to Action that directs visitors to take some sort of action, i.e., call to discuss your services, buy your products, sign up for your e-newsletter etc. (more…)
Filed under Business Planning & Execution, Small Business Marketing
Unless you’re using every advantage of Personal Branding, you’re not achieving all of the potential success which is sitting there waiting for you. Personal Branding means that you’re providing the right impression of your small business, right down to the smallest detail. If you want to be more successful in all your various endeavors – and especially in the case of a small business – you need to know the 6 “P’s” of personal branding. This is a set of concepts developed by business and entrepreneurship experts which give you the key to unlock your potential.
PERSONA
Who are you? What is your small business all about? What kind of customer service do you provide? What are your business values? What are you proud of? What makes you different from the competition? These are questions which your potential customers and clients must answer for themselves in a short period of time. How they answer them depends not just on what you say or what kind of persona you have managed to convey to them. Your policies, atmosphere, customer service, integrity, and overall quality are all factors that you can usually control. Your business “personality” has to shine through, so don’t waste time wondering if they’ll like you. Simply be yourself and they will. (more…)
Filed under Business Startups & Entrepreneurship, Small Business Marketing
Niche marketing is one of the most powerful and underutilized secret weapons for small businesses.
Why don’t more small businesses niche?
Most small business owners think they will miss out on potential sales by selling to everybody. (more…)
Filed under Small Business Marketing, Small Business Success
As a small business owner, you can have one of the most eye-catching and professional looking websites ever, but you will have wasted precious time, money and effort if no one is visiting your site. If it’s traffic that you’re looking for, then local search engine marketing is the way to go. There are lots of things involved with SEM. From personal experience, I can say that it can be quite daunting, even for small business owners with lots of experience.
The good part is that if you take it one step at a time, it isn’t too difficult to learn. And once you know all there is to know, local search engine marketing can be one of the most effective methods of driving traffic to your small business website. (more…)
Filed under Business Planning & Execution, Small Business Marketing
Small business marketing is all about determining the needs of your target market and then providing solutions to meet those needs.
These 7 steps are aimed at entrepreneurs starting a small business and those who want to create a successful small business marketing plan for an existing business. (more…)
