Small Business Expert

Robert Moment
Small Business and Marketing Coach
Author
Small business ideas , tips, and strategies

Archive for July, 2008...

Filed under Marketing, Small Business Marketing

Article marketing can increase your business prospects, publicity, and profits.  Writing compelling “how to” articles will educate and inform your target market, transforming you into a trusted source of information.

 

It’s a powerful method of transforming yourself from a relative unknown to an expert in your field virtually overnight. (more…)

Comments (0) Posted by Robert Moment on Tuesday, July 29th, 2008

Filed under Marketing, Small Business Marketing

Article marketing can increase your business prospects, publicity, and profits.  Writing compelling “how to” articles will educate and inform your target market, transforming you into a trusted source of information.

 

It’s a powerful method of transforming yourself from a relative unknown to an expert in your field virtually overnight. (more…)

Comments (0) Posted by Robert Moment on Tuesday, July 22nd, 2008

Filed under Marketing, Small Business Marketing

Your goal is to build a high traffic, high ranking and profitable website.  A website is more than a brochure.  Decide the goal of your website, i.e., selling your services, selling products, lead generation, etc.

10 Tips for Building a Successful Website

1]  Focus on the problems of your niche target market:  When visitors come to your website, you want them to tune into Radio Station WIIFM (What’s In It For Me).  The web copy content should be benefits-oriented.  Focus on the benefits of working with you.  Many websites focus on the features.  Have a strong Call to Action that directs visitors to take some sort of action, i.e., call to discuss your services, buy your products, sign up for your e-newsletter etc. (more…)

Comments (0) Posted by Robert Moment on Tuesday, July 15th, 2008