How often do you take advantage of FREE Press Release Distribution Services as a Marketing Strategy? Unfortunately, many small business owners overlook the power of the FREE Press Release Distribution Services.
Writing a press release will help increase your link popularity, which is extremely helpful to any serious search engine optimization strategy. This is true because free press release distribution centers will typically allow you to identify some keywords for your press release. Increased link popularity will also drive more traffic to your website in addition to the favorable page ranking you’ll see through the SEO results. Continue reading…
Filed under Marketing, Small Business Marketing
How often do you take advantage of Press Releases as a Marketing Strategy? A PR marketing strategy can be an important part of your overall marketing efforts for your business. Unfortunately, however, many small business owners overlook the power of the press release.
When you write a great press release, positioned properly, announcing a new service, new products, or a new direction, the better your chances that a reporter, news website, or other media representative will pick it up and run a story on you or your business. Continue reading…
Filed under Marketing, Small Business Marketing
Article marketing can increase your business prospects, publicity, and profits. Writing compelling “how to” articles will educate and inform your target market, transforming you into a trusted source of information.
It’s a powerful method of transforming yourself from a relative unknown to an expert in your field virtually overnight. Continue reading…
Filed under Marketing, Small Business Marketing
Article marketing can increase your business prospects, publicity, and profits. Writing compelling “how to” articles will educate and inform your target market, transforming you into a trusted source of information.
It’s a powerful method of transforming yourself from a relative unknown to an expert in your field virtually overnight. Continue reading…
Filed under Marketing, Small Business Marketing
Your goal is to build a high traffic, high ranking and profitable website. A website is more than a brochure. Decide the goal of your website, i.e., selling your services, selling products, lead generation, etc.
10 Tips for Building a Successful Website
1] Focus on the problems of your niche target market: When visitors come to your website, you want them to tune into Radio Station WIIFM (What’s In It For Me). The web copy content should be benefits-oriented. Focus on the benefits of working with you. Many websites focus on the features. Have a strong Call to Action that directs visitors to take some sort of action, i.e., call to discuss your services, buy your products, sign up for your e-newsletter etc. Continue reading…
Filed under Small Business Ideas
Your hands sweat, your voice is cracking, you’re experiencing shortness of breath and the shakes. Have you ever experienced any of these symptoms? They are sure signs of speech anxiety . Some of us would rather have a dentist perform root canal than give an oral presentation. Admit it, at some point you’ve probably been nervous about giving a presentation. Being nervous is normal because you want to do a great job. Guess what? You are not alone! Millions of people battle speech anxiety every day in their professional lives. Many of us set up roadblocks serving as our own worst critic. We judge ourselves mercilessly. The result? We create speech anxiety. Most of the time, anticipation is often worse than the reality.
What causes speech anxiety? It’s simple. We all want to be liked and respected. Just about everyone wants both. Instead of worrying about being liked or respected just strive to be your authentic self. Continue reading…
Filed under Business Planning & Execution, Small Business Success
In business, there is one question that no sane person wants to hear: “Could you write me a proposal?”
Proposals are traps, ways to build up and break down dreams. Sound dramatic? It’s not. In many cases, writing a proposal is a waste of your time and effort. Continue reading…
Filed under Business Planning & Execution, Small Business Ideas
Can you build your business on referrals? Absolutely! And although it’s not difficult to encourage satisfied clients to help you in this way, your source of referrals can extend much further.
Here are 6 action tips to keep you at the top of your referral game. The relationships you build along the way will make it doubly worthwhile. Continue reading…
Filed under Business Planning & Execution, Small Business Success
The key to achieving small business success is to take the time to develop a winning formula built on proven strategies and innovative marketing principles.
This formula will be the foundation that supports the rest of your actions, strategies and tactics. A successful foundation will incorporate your mindset with specific goals designed to help you achieve your massive goal of creating a successful business. Continue reading…
Filed under Business Planning & Execution, Small Business Marketing
Unless you’re using every advantage of Personal Branding, you’re not achieving all of the potential success which is sitting there waiting for you. Personal Branding means that you’re providing the right impression of your small business, right down to the smallest detail. If you want to be more successful in all your various endeavors – and especially in the case of a small business – you need to know the 6 “P’s” of personal branding. This is a set of concepts developed by business and entrepreneurship experts which give you the key to unlock your potential.
PERSONA
Who are you? What is your small business all about? What kind of customer service do you provide? What are your business values? What are you proud of? What makes you different from the competition? These are questions which your potential customers and clients must answer for themselves in a short period of time. How they answer them depends not just on what you say or what kind of persona you have managed to convey to them. Your policies, atmosphere, customer service, integrity, and overall quality are all factors that you can usually control. Your business “personality” has to shine through, so don’t waste time wondering if they’ll like you. Simply be yourself and they will. Continue reading…
